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Zeta Stock Is Up 42%. The Next Move Depends on AI

Zeta’s AI push is gaining traction, but the stock’s next move may depend on whether Athena turns usage into durable revenue and margin growth.

Written by: Rick Orford

Edited by: Mike Reyes

Last Updated June 3, 2026

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Zeta Global (NYSE:ZETA) is trying to prove it’s more than a marketing technology company with AI features. Athena, its enterprise AI platform, could strengthen customer retention, expand spending, and push the business into a bigger software category.

Stock prices used were the market prices of May 25, 2026. The video was published on June 2, 2026. On the date of publication, Rick Orford did not have (either directly or indirectly) positions in any of the securities mentioned in this video.

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