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Top Link-Building Strategies for Financial Advisors and Investment Firms

Written By: Eric Williams
Reviewed by: Mike Reyes
Last Updated June 29, 2023

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Today, a solid online presence is essential for any business, and the financial service industry is no exception. Suppose you belong to a pool of financial or investment consultants and seek to improve your online footprint. In that case, link-building is a powerful tool for making your website more appealing to potential customers. 

In this article, we’ll discover the advantages of link-building for the financial service niche and discuss linking tactics that will work for your website promotion on a long-term basis. 

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Backlinks are produced when other websites refer to your financial website, thus, creating a positive testimonial or recommendation for your online platform. Also known as incoming or inbound links, backlinks are a search engine optimization (SEO) pillar. 

By using external links pointing to your financial service, you’ll let search engines “understand” that your online content is authentic and of high quality. 

In brief, getting multiple external references to your webpage will boost your material exposure on search engine results pages (SERPs). This, in turn, will increase your website ranking and work to enhance your page visibility to level up potential customer engagement. 

Noteworthy, not all external links are created equal. Thus, by function, there are “no-follow” and “do-follow” links that offer the same clickability potential yet differ in the final result delivered. Unlike do-follow links, no-follow mentions won’t impact the search engine ranking of your webpage. Meanwhile, both types will bring visitors to your financial or investment website. 

Backlinks also range by the quality of the linking sites. Thus, editorial links are the most valuable references from the SEO point of view. Editorial references to your webpage are naturally built into relevant content and often contain citations to your quality content as a source of info. Even a few links if this kind can become a game changer for your SEO strategy.

You get this precisely with a team of link-building professionals such as those from can provide. Prioritizing quality over quantity, they work to create authoritative editorial links on reputed DR+70 sites such as,,,,,, etc. This will drive organic traffic to your financial webpage and ensure excellent SEO results.

Many other SEO-effective references are also sourced from guest posts packages, business profiles, webinars, press releases, and comments. Avoid using low-quality external links from irrelevant sources, paid links from depots, and spammy websites.  

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While accepting the necessity of an online presence for their business, most site owners in the finance and investment industry are not quite aware of the importance of link-building. 

So, to get a better understanding of how backlinks will work for your financial service, let’s take a closer look at the benefits you’ll get:

  • Enhanced credibility: Providers should win customer trust and loyalty to compete in the financial service sector. And customers tend to choose reputable businesses that feel reliable and respectable. By consistently popping up on social media and independent industry-related websites via references, you’ll reach your target audience and prove credible to them.
  • Stronger brand power: A strong brand is an asset that brings long-term dividends by contributing to your customer pool stability and overall financial business competitiveness. By increasing your brand visibility, link building will help strengthen your brand power.
  • Referral traffic: Earning references on authority websites will make your webpage more accessible to potential clients and draw attention to your content. As a result, it will drive referral traffic to your financial service website and produce new leads.
  • Long-lasting outcomes: Unlike target ads and other payable marketing tools that work for as long as you pay for them, link-building campaigns keep generating value and bring sustainable results in the long run.

Link building is a powerful SEO tool for marketing strategies for businesses from different industries and niches. At the same time, with various linking techniques, methods, and tactics, not all are equally good for any business. 

Wonder how to fuel a backlink flow to your financial service website? Here are a few link schemes that best work for this SEO niche.

Consistently Generate High-Quality Content

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To obtain links, your website content should be worth linking to. Ensure you create informative and valuable articles and blog posts relevant to your SEO  niche. The content should be helpful and interesting, appeal to the reader, and show your expert knowledge.

Start with researching topics, keywords, and exact match anchor text appropriate to the financial industry and your specific services. Such tools as SEMrush and Google Keyword Planner can help you analyze competitor content and pinpoint the terms and notions popular in the industry.

Use linkable assets to add value to your website and draw the attention of peers, bloggers, and media persons. Incorporate images, videos, and infographics to make your content more engaging and shareable. 

Rely on accurate and proven data supported by statistics and reliable surveys for creating content. Tutorials, guides, interactive tools, and research-based reports are the assets other websites want to refer to. 

Great content is undoubtedly a key to ensuring natural and sustainable websites linking and driving organic traffic to your website. 

Guest Posting

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As the name suggests, guest posts imply writing articles for other web platforms or blogs and including links to your webpage. 

Search for websites and blogs that match your target demographic and offer to write an article in your area of expertise. It will draw more traffic to your webpage, increase your search engine ranking, help you build a reputation, and improve brand recognition. 

To reach out to websites and blogs that write in the finance and investment niche, you can search by keywords or full queries relevant to your area of activity. 

Besides, you can join online communities and forums relevant to your SEO niche to contact bloggers and website owners interested in your guest articles. Or you can use special directories to search for venues that accept guest posts. 

Broken Links and Unlinked Mentions


A broken link is a page that no longer exists or is inaccessible. You can reach a resource post owner and suggest replacing it with a viable reference to quality content on your financial or investment website. 

You can use tools such as Ahrefs, Moz, or SEMrush to find relevant websites linking to broken references. 

Likewise, you can search for unlinked mentions. These are your brand references on other websites that are not linked yet. You can then contact a blog or website owner and agree to add a reference. 

Both broken links and unlinked mentions are two efficient linking tactics that allow for acquiring sustainable natural links on reputable websites. 

Networking With Other Professionals

Collaboration drives business success, and this concept works for relationships inside and outside organizations. Consider contacting peers who have already achieved a high professional level and have a wide audience and substantial following. 

You can also find websites that complement your services, such as legal advisors, accountants, realtors, or estate planners. You can collaborate with them to create content and generate links. 

It’s a win-win scenario for all parties involved, offering them improved visibility and promotion. 

Utilize Social Media

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Building links through social media is booming and brings impressive results. Used by billions of people across the globe, social media offer a unique target audience for any industry, including financial and investment services.

Outline your social media presence by creating your company profiles on platforms like Twitter, Instagram, Facebook, and Linkedin, which are great for networking and B2B marketing in your industry. 

The strategies you can use to get the most out of this link-building tactic include:

  • Sharing engaging and informative content via your account to encourage your followers to share it on their pages;
  • Creating educational content on personal finance, investing, or efficient financial planning to gain natural shares and re-posts;
  • Reaching out to influencers in your niche with a strong reputation and a large follower pool to collaborate on content or promotion;
  • You encourage your clients to share their opinions and experiences in comments on social media to increase your brand credibility. 


Financial and investment service websites that search for traffic boosts will increase their ranking, and expanding their customer base can’t go wrong with link-building. This SEO tool should be an integral part of their marketing strategies. 

Yet, creating quality backlinks is a laborious and time-consuming process. Besides, there is a risk of going wrong when building links, especially for startuppers and newcomers. 

Hence, handing link-building to professionals is the best way to gain organic reach. Let SEO experts do the job for you, and you’ll rip the best backlink benefits for your finance website.

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