Articles, Starting a Business

10 Ways to Make a Successful Real Estate Business Plan

Written By: Radhika Agrawal
Reviewed by: Mike Reyes
Last Updated June 27, 2022

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how to create a real estate business plan

Building a real estate business takes time and hard work, but building a successful one requires planning. Everything related to buying, selling, management, and investment in real estate comes under the umbrella of the real estate business. It can be a lucrative business because, if done right it can be highly profitable. Although the business is highly sought after as a source of primary income, it can be a good medium of secondary income through investments in real estate as well. Investment in real estate is one of the best methods to make your money grow faster and many investors swear by it. But before you dive headfirst into it, it is always good to know about the current scenario of the business and practices that can help you scale heights in the same. 

 And although there is no secret recipe to success, a business plan is one of the best ways to ensure a higher chance of succeeding. A study proves that businesses with a plan have a 30% higher chance of succeeding than the ones that do not.

So, if you are trying to get into real estate for either primary or secondary income, make sure that you do so with a proper real estate business plan.

10 Tips For a Successful Real Estate Business Plan

Choose a developing neighborhood

For a real estate’s value to flourish the surrounding area must develop and flourishes too.

When you are investing in a property or developing a new project make sure you choose the ideal location. An ideal location is the one that would have developing schools, shopping malls, caf├ęs, or any such entity that would make it a more in-demand location to live in.

Conduct thorough research

Apart from the location, the depth and breadth of your research decide whether you’ll stay ahead of your competitors or not. Research helps you in knowing what you are getting yourself into as well as the opportunities and threats that exist in the current market. What are the latest trends? What are the biggest players of the business doing? And, what practices are profitable and which ones are just a gimmick? Thorough research of the market can help you in answering all of these questions.

Set clear and well-defined goals

The key to success for any real estate business plan is a clear-cut and well-defined goal. After conducting in-depth research of the market, set realistic and well-defined goals for your business. Having a target to achieve in a stipulated period helps you create strategies and tactics for achieving it. The desired end in sight also motivates you to work for it. It prevents you from feeling lost or from not working up to your maximum potential.

Create a solid business strategy

Once you have set a goal it becomes easier to craft a strategy for your real estate business. While creating a strategy define your niche, your market area, your target audience, and the ways of reaching them. Include the list of required resources and services for achieving your target. Also, while formulating a strategy, it is a good practice to break down your goal into smaller, step-by-step targets. This trick helps you in keeping a track of your progress and also helps you in knowing when you aren’t working in the right direction. Hence, having a strategy broken into small, achievable steps keeps you on track.

Keep track of your finances

Although it is possible to start from scratch and without any finances in a real estate business. It is important to run a check through all of your financial history. Also, it helps you in knowing your options and where you stand in terms of finances. It also helps your investors in knowing you better and increases your credibility in front of them. If you have an answer to all of their queries it increases your chances of being funded. 

It also helps you in deciding which financing option works the best for you from the wide variety of options like crowdfunding, investments from private entities, public entities, etc, available in the market. Financial management also comes to your aid while deciding whether you’ll need partial or complete funding.

Market your business

One cannot put enough emphasis on the importance of a good marketing plan in your real estate business. Marketing is one of the key aspects that decide the growth prospects of your business. It not only helps in letting people know about your business but also helps you stand out amongst thousands of people selling the same product or offering the same service.

While writing a marketing plan, identify your unique selling point and create a campaign surrounding it. The campaign must speak to your target audience. Your USP would also be a crucial aspect while deciding your brand image, logo, color, vision, and mission.

Other than that it is crucial to identify where your target audience attains its information from. This helps you in deciding the medium through which you’ll propagate your business.

Create your website

In today’s age of the internet, most people begin their search online before reaching out to offline services. And the same holds for real estate. Thus, a website can help you in becoming more noticeable to your clients. There are several host websites like WordPress, medium, etc, that help you start for free. It is necessary to post consistent and relevant content on your site to draw more traffic. Other than that you can add the link to your website on all of your social media pages to drive more customers. Your content should add value to your customers and keep them hooked to it. 

A website is a cost-effective method of creating your brand.

Read more: How Many Jobs Are Available in Real Estate Investment Trusts?

Start a campaign

A campaign can help you immensely in propagating your brand and business idea. A relevant campaign helps you maintain continuity as well as growth in the market. In today’s highly competitive world, campaigns that set you apart from the crowd are the biggest boons.

Follow up with your leads

The success of marketing campaigns depends upon how well you follow up with its responders. In this step of your real estate business plan, you’ll have to continue building a strong relationship with your clients and with your prospective clients as well. Even if they wouldn’t provide an immediate opportunity, establishing constant trust and goodwill can bring about more conversions than you can imagine. Technology is helpful when it comes to this. Several customer relationship management apps in the market can help you in staying at the top of your game.

Build a network

Networking is critical to succeeding in a real estate business. Build valuable relationships with people who will help you get leads, provide valuable advice and become a constant source of support throughout your journey. This network would not only consist of clients but of colleagues, mentors, and competitors. As long as people add value to your business it’s worth having them in your network irrespective of their designation.

Final Thoughts

Following these techniques can help you a lot while planning. Other than that, real estate business plans are also dependent on the market, the economic and political conditions as well as the technological advancements of the country you are working in. It is important to try out a combination of things, observe people in the same line of work, learn from their failures and achievements and choose the one that works the best for you.

Apart from the above tips, it is your execution and extraordinary touch that would help your real estate business grow as tall as the skyscrapers. A successful real estate business is built out of smart strategies, practical goals, loads of planning, and above all flawless execution and hard work. So go on, create a real estate business plan and execute it as flawlessly as you can.

A real estate business plan can benefit from some practices like choosing a good location, conducting thorough research, setting clear goals, strategizing, marketing well, planning finances, campaigning, and networking. Apart from these, it is also important to design a plan according to the unique requirements of your business and to execute it properly. 


Would the real estate market pick up anytime soon after the current slowdown?

The real estate market is already showing signs of recovery and would soon return to its original form.

What are the best apps for customer relationship management?

The best apps for customer relationship management are HubSpot, AgileCRM, Apptivo, etc.

What are the current trends in the real estate market?

Currently, the real estate market is going high tech with new technologies, it is one of the most trending topics on newspapers like LiveMint.

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